Multi-Location Dermatology Website Design that ranks in every city you open.
A governed brand system, a unique indexed page per clinic, per-location schema, GBP, reviews, and booking — so a patient in Austin, a patient in Plano, and a patient in Fort Worth each see a local dermatology practice, not a corporate chain.
- 1 brand
- Governed design system
- 0+
- Locations scaled to
- 0+
- Lighthouse on every page
Drag to preview your local footprint.
See how many indexed local pages your website will ship with — one per clinic, plus top service pages per city.
Built for dermatology brands that live in more than one ZIP code.
Solo Dermatologists Scaling
Opening your 2nd or 3rd office and outgrowing a single-page site.
Multi-Location Clinics
3–20 offices under one brand, needing per-city ranking and one CMS.
Pediatric Dermatology Groups
Parent-facing intake with per-location provider matching.
Mohs & Surgical Networks
Referring-physician portals with per-clinic case content.
Most multi-location derm sites are a single-clinic template in a wig.
Google sees one page. Patients see one address. Reviews pile onto whichever office happens to be indexed first. We rebuild the architecture from the ground up.
Six pillars behind every multi-location build.
Governed Brand System
One design language, tokens, and component library — every location page inherits it automatically.
Per-Location SEO
Unique URLs, schema, H1s, and content for each office — indexed as distinct clinics.
Smart Location Routing
ZIP detector, header switcher, and URL-aware CTAs. Patients never book at the wrong office.
Per-Location Reviews
Reviews collected, displayed, and marked-up separately per clinic — real local social proof.
Unified Booking, Local Rooms
One patient flow, N calendars. Location-specific providers, hours, and insurance.
HIPAA-Aware Everywhere
Intake forms, patient portals, and analytics — BAA-ready across every location.
Every location gets its own indexable home.
Google treats each office as a distinct clinic. Patients land on the city page relevant to their search. Reviews, hours, insurance, and providers stay pinned to the right office — never shared across the brand.
Location index: /locationsLocation page: /locations/austin-txLocal service: /locations/austin-tx/acne-treatmentProvider bio: /locations/austin-tx/dr-leeStructured data: LocalBusiness + MedicalClinic per URL
/locationsHub/locations/austin-txLocal page/locations/austin-tx/acne-treatmentLocal service/locations/austin-tx/dr-leeLocal provider/locations/plano-txLocal page/locations/plano-tx/skin-cancer-screeningLocal service/locations/fort-worth-txLocal page
Every city × every service, indexed and ranked.
Sample of a 4-location brand — 12 top service pages × 4 cities = 48 uniquely-ranked local pages, on top of the location pages themselves.
| Service | Austin, TX | Plano, TX | Fort Worth, TX | Round Rock, TX |
|---|---|---|---|---|
| Acne Treatment | ||||
| Eczema Treatment | ||||
| Skin Cancer Screening | ||||
| Mole Removal | ||||
| Rosacea Treatment | ||||
| Psoriasis Treatment |
Every medically-necessary service, per location.
Each clinic surfaces only the services actually offered there, with insurance and provider mapping. No confusion, no wasted booking attempts.
12 concrete launch deliverables.
Six milestones. One launch date.
Brand & Location Audit
We inventory every location, provider, service, insurance, and existing GBP. Identify overlap, cannibalization, and NAP gaps.
Governed Design System
One brand kit, one component library, one tokenized theme. Every location page inherits it — nothing drifts.
Per-Location IA & Content
URL structure, per-city H1s, provider mapping, insurance-per-clinic, and unique local copy briefs.
Build & Local SEO Wiring
Every location page ships with schema, embedded map, NAP, GBP link, and city-specific service pages.
Real-Device QA + HIPAA Review
Every location page tested on desktop, laptop, tablet, and mobile. Forms audited under BAA.
Launch + Local Pack Warmup
GBP verified, citations aligned, Search Console + GA4 configured per location. Local rankings monitored 90 days.
DIY. Generalist agency. Or built for derm networks.
| Capability | DIY Builder | Generalist Agency | RECOMMENDEDDW Design |
|---|---|---|---|
| Unique indexed page per location | |||
| LocalBusiness schema per clinic | |||
| Per-location Google Business Profile setup | |||
| ZIP / URL-aware booking flow | |||
| Governed brand system that scales to +N locations | |||
| Per-location reviews with schema | |||
| HIPAA-aware forms across every location | |||
| Lighthouse 95+ on every location page |
Priced by how many clinics you serve.
10+ locations, enterprise groups, or DSO-backed networks — request a custom quote.
2–3 Locations
- Governed brand system
- Up to 3 indexed location pages
- LocalBusiness schema per clinic
- GBP setup for each location
- Unified booking with location context
- 5–7 week launch
4–6 Locations
- Everything in Growing Practice
- Up to 6 indexed location pages
- City-specific service pages
- Per-location review capture
- ZIP-code location detector
- 7–9 week launch
7–10 Locations
- Everything in Most Popular
- Up to 10 indexed location pages
- Provider-per-location matching
- Insurance database per clinic
- Location-aware analytics dashboard
- 9–12 week launch
A governed system, running in real clinics.
Two location interiors from active multi-location dermatology brands we've launched. Photography and identity anonymized for HIPAA + client NDA.
6-location Texas derm group · 90-day results.
Names and identifying data omitted under NDA. Metrics pulled from Google Search Console + GA4, verified quarterly.
"We went from 3 offices sharing one contact page to 6 fully-indexed clinic pages, each ranking in its own city's local pack within 60 days. New-patient calls grew +41% — and we opened our 7th location without touching the site's architecture."
Multi-location questions, answered directly.
Every launched location is our personal responsibility.
We take a limited number of multi-location dermatology projects each quarter so every clinic page ships with the same craft. If your growth plan includes more than one address, let's plan the architecture before the first pixel moves.
You might also find useful: single-practice website design, how local search visibility works, or a look at recent multi-clinic launches.