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HIPAA-Aware
Our Process

From first call to first patient booking — a 7-step, fixed-timeline build.

No mystery, no scope creep, no hourly surprises. Every step has a written deliverable, an owner, and a deadline — so you always know what's happening this week and what's next.

Illustration of a seven-step process journey, with glowing connected nodes ascending on a curved path
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Structured steps
0–10 wks
Kickoff to launch
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Lighthouse guarantee
0h
Avg. reply time
The journey map

Seven steps, visualized.

Step 01 · 3–5 days

Discovery & Strategy

"Understand the practice before we touch a pixel."

A 60-minute strategy session plus a written brief. We audit your current site, review competitors, and lock down your patient persona, service priorities, and conversion goals — before design begins.

You provide
  • Brand assets (if any)
  • Access to current analytics
  • 3 competitor URLs you admire
We deliver
  • Written brief
  • Scope-locked proposal
  • Kickoff schedule
01
Included deliverables
  • 60-min strategy discovery session
  • Competitor & keyword benchmark
  • Patient persona + intent mapping
  • Written project brief (PDF)
  • Sitemap v1 + content outline
Step 02 · 2–3 days

SEO & Technical Audit

"Find the leaks before we build the boat."

For redesigns, we run a full crawl of your existing site — indexing, Core Web Vitals, backlink profile, HIPAA gaps, and conversion bottlenecks. New sites get a keyword + SERP opportunity map instead.

You provide
  • GSC + GA4 access (read-only)
  • Existing CMS credentials
We deliver
  • Audit PDF
  • Prioritized fix list
  • Redirect map
02
Included deliverables
  • Full technical SEO audit report
  • Core Web Vitals scorecard
  • Backlink & authority snapshot
  • HIPAA + accessibility gap review
  • Redirect plan for legacy URLs
Step 03 · 1–2 weeks

Design & Prototype

"Custom design, no templates, dermatology-native."

We design a bespoke visual system — colors, type, iconography, and component library — then produce clickable Figma prototypes of every key page. Two rounds of revisions are baked in.

You provide
  • Feedback within 48 hours
  • Approvals via Figma comments
We deliver
  • Design system
  • Clickable prototype
  • Design QA checklist
03
Included deliverables
  • Custom design system (Figma)
  • Homepage + 3 template screens
  • Interactive clickable prototype
  • Mobile + tablet + desktop variants
  • Two revision rounds included
Step 04 · 1–2 weeks (parallel)

Content & Copywriting

"Medically accurate. Conversion-tuned."

Our medical copywriters draft every page in your voice — clinically accurate, patient-friendly, SEO-optimized. Runs in parallel with development so no timeline is added.

You provide
  • Doctor interviews (30 min ea.)
  • Review + factual approval
We deliver
  • Full site copy doc
  • SEO metadata sheet
  • Schema JSON-LD
04
Included deliverables
  • SEO-optimized page copy (all pages)
  • Treatment page content (up to 15)
  • Doctor bios + credentials
  • Meta titles + descriptions
  • Schema markup (LocalBusiness, FAQ)
Step 05 · 2–4 weeks

Development & Integration

"Hand-coded. Fast. HIPAA-aware from line one."

Semantic HTML, accessible components, image optimization, and Core Web Vitals baked in. Integrations — booking, EHR, chat, analytics — are wired up and tested end-to-end.

You provide
  • Integration API keys (as needed)
  • Content approvals
We deliver
  • Staging URL
  • Test credentials
  • QA checklist
05
Included deliverables
  • Production-grade code (no page builders)
  • Booking / EHR integrations
  • GA4 + Search Console setup
  • Speed optimization (Lighthouse 95+)
  • Accessibility (WCAG 2.1 AA)
Step 06 · 3–5 days

QA, Launch & Handoff

"Zero-downtime cutover. Documented handoff."

300-point pre-launch QA across browsers, devices, forms, and integrations. DNS cutover happens on your schedule with a rollback plan. You get a walkthrough video and a written playbook.

You provide
  • DNS access
  • Approved launch window
We deliver
  • Live site
  • Training video
  • Ops playbook
06
Included deliverables
  • 300-point QA checklist
  • Cross-browser + device testing
  • Zero-downtime DNS cutover
  • Redirects live + monitored
  • 45-min training walkthrough
Step 07 · Ongoing (monthly)

Growth & Optimization

"Launch is the start, not the finish line."

Monthly SEO, content, CRO experiments, and monitoring under your chosen bundle. Quarterly business reviews with your named account manager keep the roadmap on track.

You provide
  • Monthly 30-min sync
  • Approvals on strategic bets
We deliver
  • Monthly report
  • Rankings dashboard
  • Roadmap updates
07
Included deliverables
  • Monthly SEO + content work
  • CRO experiments (A/B tested)
  • Ranking + conversion dashboards
  • Quarterly business review call
  • Named account manager
The principles behind the process

Six rules we don't bend.

Every step above is downstream of these six commitments. They're what stop dermatology projects from becoming the horror stories you've heard.

HIPAA-first architecture

Every form, every integration reviewed against HIPAA before it ships. No PHI in analytics.

Lighthouse 95+ or we rebuild

Performance is a launch requirement, not an after-thought. We hit it or we fix it — on us.

One point of contact

A named project lead from kickoff to handoff. No account-management merry-go-round.

Revisions built in

Two design + two dev revision rounds included in every package. No nickel-and-diming.

Fixed timelines, weekly check-ins

Written schedule at kickoff. Weekly progress calls. Delays flagged early, not at the deadline.

Slack channel, not ticketing

Direct message the team any time. Response SLA measured in hours, not days.

Why our process wins

Us vs. agencies vs. freelancers.

Bespoke design (no templates)
  • Our process
  • Typical agencySometimes
  • Solo freelancer
Written scope + fixed price upfront
  • Our process
  • Typical agencyHourly
  • Solo freelancerVague
Medical copywriter on team
  • Our process
  • Typical agencyExtra fee
  • Solo freelancer
HIPAA compliance review pre-launch
  • Our process
  • Typical agencyExtra fee
  • Solo freelancer
Lighthouse 95+ guarantee
  • Our process
  • Typical agency
  • Solo freelancer
Named account manager (post-launch)
  • Our process
  • Typical agencyEnterprise only
  • Solo freelancer
Slack access to the actual team
  • Our process
  • Typical agencyEmail only
  • Solo freelancerSometimes
Turnaround from kickoff → launch
  • Our process6–10 weeks
  • Typical agency3–6 months
  • Solo freelancerUnpredictable

"The weekly check-ins alone were worth the price. We knew every Monday what shipped last week and what was landing this week. First project in five years that launched on the exact date they promised at kickoff."

Dr. Anika Patel, MD, FAAD
Beacon Hill Dermatology · 3 locations
Process questions

Frequently asked.

Most dermatology sites launch 6–10 weeks from kickoff. Starter (1-page) sites launch in 1 week. Enterprise multi-site builds take 10–14 weeks. You get a written schedule with weekly milestones at kickoff — no vague timelines.
Ready when you are

Start with Step 01 — a free website audit.

Free, no pressure. Come away with a project brief, a rough timeline, and a fixed-price proposal — even if you don't hire us.

You might also want to see: who we are and how we work, live projects we've shipped, or current pricing and packages.

Start with Step 01
Free website audit — no cost.
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