Own the map pack in every city your patients search.
Local SEO built for dermatology — Google Business Profile, geo-targeted location pages, HIPAA-safe review generation, and citation building. Solo clinic or 20 locations, we make you the first pin patients see.
- Top 3Map pack
- 0%More reviews
- 3.1×Call clicks
- HIPAASafe reviews
- 643kResidents reached
- 2.7k/moLocal searches
- 49/moPotential visits
Eight local ranking levers. Pulled together, every month.
Local rankings compound only when every signal moves in the same direction — profile, proximity, reviews, citations, content, and schema.
Google Business Profile Optimization
Complete GBP overhaul — categories, services, attributes, Q&A, and weekly posts calibrated for map-pack ranking signals.
Map Pack Ranking Strategy
Proximity, prominence, and relevance tuned across your service radius — the three signals that decide the top-3 pins.
Geo-targeted Location Pages
Unique, board-reviewed landing pages for every city and neighborhood you serve — no thin duplicates, no cannibalization.
Review Generation & Response
Automated review requests post-visit, AI-assisted responses reviewed by humans, and schema markup that surfaces stars in search.
NAP Citation Building
Name, address, phone consistency across 80+ medical, local, and healthcare directories — auditied and monitored monthly.
Local Keyword Research
"Dermatologist near me", condition + city, procedure + zip — mapped to the exact phrases your patients actually type.
HIPAA-safe Local Schema
MedicalBusiness, Physician, and LocalBusiness schema layered per location — rich results without exposing PHI.
Local Rank Tracking & Reporting
Daily grid-based rank tracking around each clinic address — reported monthly in plain English, not vanity dashboards.
Built for every dermatology model.
One clinic or twenty — each strategy is scoped to your provider count, service mix, and target cities.
Solo Dermatologists
One clinic, one map pin, maximum local visibility.
Multi-location Dermatology Clinics
Scalable location architecture across every city you serve.
Pediatric Dermatology
Family-search intent, kid-friendly signals, parent reviews.
Mohs & Surgical Dermatology
High-intent procedure + city rankings with referral trust signals.
Every condition. Every city. Every intent.
Each medical service becomes a service + city hub — E-E-A-T aligned, MedicalBusiness schema-marked, and internally linked into your local footprint.
- Acne Treatment
- Eczema Treatment
- Psoriasis Treatment
- Skin Infection Treatment
- Skin Allergy Treatment
- Skin Cancer Screening & Treatment
- Mole Evaluation & Medically Necessary Removal
- Cyst & Lipoma Removal
- Wart Removal
- Nail Disorder Treatment
- Hair Loss Diagnosis & Medical Treatment
- Scalp Disorder Treatment
- Rosacea Treatment
- Hyperpigmentation & Melasma Treatment (medical indication)
- Scar Treatment (injury, surgery, disease)
- Burn Scar Treatment
- Vitiligo Treatment
- Skin Biopsy & Diagnostic Procedures
A 90-day local launch. Compounding pins after.
Transparent milestones — you always know what's shipping this month and why.
- 01Phase 01
Local audit & competitor grid
Grid-based rank scan around your clinic, GBP audit, citation gap analysis, and top-3 competitor teardown for every target city.
- 02Phase 02
GBP + citation cleanup
Full Google Business Profile rebuild, NAP corrections across directories, duplicate suppression, and category recalibration.
- 03Phase 03
Location pages + local schema
Unique service-in-city landing pages, MedicalBusiness schema per location, internal linking, and review widgets.
- 04Phase 04
Reviews, posts & monthly reporting
Post-visit review flows, weekly GBP posts, geo-content publishing, and grid rank + booked-visit reports every month.
A specialty local-SEO team — not a generalist agency.
HIPAA-safe review flows
BAA-covered platforms, PHI-scrubbed responses, and negative-review escalation protocols reviewed by clinical staff.
Multi-location scale
Unique geo pages, location-specific GBP, and duplicate suppression across every clinic address you operate.
Grid-based rank reporting
Daily rank scans across a grid around each clinic — not a single-point vanity check that misses proximity swings.
Booked-visit attribution
Call tracking, direction requests, and form submissions tied to specific city + service rankings — real ROI, not impressions.
Real medical copywriters
In-house writers with clinical backgrounds — no AI slop, no ghosted freelancers, no thin-content location pages.
Reports you can read
One page, plain English, monthly. Grid rank, reviews, calls, directions, content shipped, and what's next.
Answers dermatologists ask us first.
Most clinics see grid-level movement within 30–45 days as GBP, citations, and reviews stabilize. Top-3 map-pack placement for competitive city + specialty terms typically lands between month 3 and month 6, depending on competitor density and review velocity.
Yes — this is a core specialty. We build a scalable location architecture: one authoritative service page plus a unique landing page for every clinic address, each with its own GBP, schema, staff, hours, and reviews. This prevents cannibalization and lets you dominate 5–20 cities without duplicate content risk.
Yes. Reviews are collected via BAA-covered platforms, response templates never reference protected health information, and schema is scoped to business data only. We also audit any existing widgets or forms on your site for HIPAA exposure before we touch them.
We manage the flow — post-visit SMS/email review requests, response drafting, negative-review escalation protocol, and monthly reporting. Every response is human-reviewed before posting, and dermatologist sign-off is available on request.
Perfect — we audit it first. In most cases we recover ranking by fixing categories, primary category selection, service list, Q&A hygiene, and post cadence — no rebuild required. If the profile is suspended or duplicated, we handle reinstatement and duplicate suppression as part of onboarding.
Dermatology local SEO has to pass YMYL (Your Money or Your Life) scrutiny, MedicalBusiness schema requirements, and patient-review compliance rules. Generic agencies miss those and get pages deranked. Every playbook we run is written for medical practices from the ground up.
See exactly where you're losing the map pack — in 48 hours.
Grid rank scan around your clinic, GBP audit, citation gap report, and a prioritized 30/60/90-day local plan. Free, no obligation, no pitch deck.
You may also want to read: broader dermatology SEO strategy, how top practices market end-to-end, or scaling to multiple locations.