OTCVitamin C Serum
30ml · Antioxidant
$68 Add
WhatsApp
HIPAA-Aware
HIPAA-Aware · Rx-Ready · Subscription-Native
Dermatology E-Commerce Website Design for practices that also sell.
A storefront your dispensary deserves. Rx and OTC split correctly, provider-signed kits at checkout, subscription refills patients actually keep — and Product-schema SEO your service pages could never earn.
- 0+
- Dispensaries taken online
- 0%
- Subscription retention @ 90d
- 0+
- Lighthouse on PDPs
Interactive · Revenue Estimator
Model your first quarter online.
Move the sliders. Assumes 22% of active patients buy online within 6 months and 35% of those convert to a subscription — the median of the last 42 derm storefronts we've launched.
100 – 5,000
$40 – $200
Projected
First-quarter storefront revenue
41%Recurring
$4,250
Est. monthly revenue
88
Online buyers / 6 mo
One-time OTC revenue (Q1)$7,480
Subscription revenue (Q1)$5,270
Blended subscriber discount15%
Est. subscribers by 90 days31
Estimates based on median performance across 42 launched derm storefronts. Actual results depend on catalog, pricing, and existing dispensary volume.
Live catalog preview
Your dispensary, online in every flow.
OTC, Rx-gated, and subscription SKUs share one design system — patients see the right friction, providers see clean dispensing, Google sees indexable products.
OTC
OTCMineral SPF 46
Daily · Reef-safe
$42 Add
RxRetinol 0.5%
Provider-gated
$96 Add
SubGentle Cleanser
Refill · save 15%
$28 Add
HIPAA-aware HSA/FSA checkout Location-aware fulfillment Product schema on every SKU
Who this is for
Built for dermatology brands with a real product line.
Solo Dermatologists
Selling your dispensary online alongside in-office pickup.
Multi-Location Clinics
One catalog, inventory per office, ship-or-pickup at checkout.
Pediatric Dermatology
Parent-friendly catalogs with age-appropriate product filtering.
Mohs & Surgical Networks
Post-procedure kit subscriptions timed to recovery milestones.
What we fix
Most derm storefronts are a Shopify default with a logo.
Rx blocked from web sales, no provider signatures, no subscriptions patients keep, no schema. We rebuild the commerce layer around how dermatology actually dispenses.
Before
Dispensary only sells in-office
After
24/7 online storefront + refills
Before
Rx products blocked from web sales
After
Provider-gated Rx checkout
Before
Product pages hidden from Google
After
Product schema + Merchant Center
Before
One-time sales, no retention
After
Subscriptions with 60%+ retention
Before
HIPAA risk from patient data on site
After
Anonymized IDs + BAA-covered stack
Before
Patients guess which SPF to buy
After
Provider-signed kits at checkout
The commerce system
Six pillars behind every derm storefront we ship.
Rx / OTC Split Catalog
Prescription-only products gated behind provider approval; OTC checkouts stay frictionless.
Subscription Refills
Skip, pause, swap. Post-procedure kits and 30/60/90-day refills with subscriber pricing.
Provider-Signed Kits
Doctors curate bundles from the EHR — patients see "Recommended by Dr. Lee" at checkout.
Product-Schema SEO
Product, Offer, and AggregateRating schema per SKU. Google Merchant Center wired at launch.
HSA / FSA Checkout
Eligible SKUs marked, IIAS-compliant descriptors, itemized receipts patients can submit.
Inventory-Per-Location
Ship from central warehouse or reserve for in-office pickup at the clinic patient chooses.
Catalog architecture
Four checkout paths, one governed catalog.
Every SKU classifies into one of four flows at import. Patients see the right friction (or no friction), providers see clean dispensing, and Google sees indexable products.
OTC · Open checkout
- Cleansers
- Moisturizers
- SPF
- Vitamin C
- Body care
Rx · Provider-gated
- Tretinoin
- Hydroquinone
- Ivermectin
- Rx Retinoids
- Minoxidil Rx
Kits · Doctor-signed
- Post-Mohs kit
- Acne starter
- Anti-aging bundle
- Post-laser recovery
Subscriptions · Auto-refill
- 30-day SPF
- 60-day cleanser
- 90-day retinoid
- Custom cadence
Product categories covered
Every derm condition, a matching product path.
Categories mirror your medical service pages, so patients arriving from a condition page always find a matching product or provider-signed kit.
Acne Treatment Systems
Eczema Barrier Repair
Psoriasis Topicals
Skin Infection Cleansers
Skin Allergy Balms
Skin Cancer Sun Protection
Post Mole-Removal Kits
Cyst & Lipoma Wound Care
Wart Treatment Kits
Nail Fungal Solutions
Hair Loss Rx (Rx)
Scalp Disorder Shampoos
Rosacea Regimens
Melasma Brightening
Scar Silicone Sheets
Burn Scar Recovery
Vitiligo Camouflage
Post-Biopsy Aftercare
What ships
12 concrete launch deliverables.
Governed brand storefront design system
Rx / OTC split catalog with provider gating
Subscription engine (skip / pause / swap)
Provider-signed kit builder (EHR-linked)
HSA/FSA checkout with IIAS descriptors
Inventory-per-location + pickup routing
Product / Offer / Review schema per SKU
Google Merchant Center + Shopping feed
HIPAA-aware analytics (no patient PII)
Order + subscription patient portal
Core Web Vitals 95+ on PDPs & PLPs
Revenue + retention analytics dashboard
The process
Six milestones. One launch date.
01
Catalog & Compliance Audit
We inventory every SKU, split Rx vs OTC, map HSA/FSA eligibility, and align on BAA scope with your EHR.
02
Platform Recommendation
Shopify Plus, headless Shopify, or fully custom — chosen against your revenue, integration, and Rx gating needs.
03
Storefront Design System
Product cards, kit builders, subscription flows, and provider-signature components — all tokenized and reusable.
04
Build & Payment Wiring
Stripe / Shopify Payments + HSA/FSA, subscriptions engine, provider gating, and inventory-per-location routing.
05
SEO + Merchant Feed
Product schema, feed to Google Merchant Center, Category / PLP / PDP indexing, and legacy-URL redirects.
06
Launch + Retention Warmup
First 60 days: retention triggers, refill reminders, provider-signed kit rollout, and revenue dashboard live.
Why not the alternative
DIY Shopify. Generalist agency. Or built for derm commerce.
| Capability | DIY Shopify | Generalist Agency | RECOMMENDEDDW Design |
|---|---|---|---|
| Rx / OTC split with provider gating | |||
| HIPAA-aware analytics stack | |||
| Provider-signed kits from EHR | |||
| Subscription refills with skip/pause/swap | |||
| HSA/FSA-compliant checkout | |||
| Product + Review schema per SKU | |||
| Inventory-per-location pickup routing | |||
| Lighthouse 95+ on PDPs & PLPs |
Investment
Priced by how you dispense.
DSO or enterprise pharmacy integration — request a custom quote.
In-office dispensary → online
OTC Starter
$5,900starting
Market: $12,000 – $22,00051–73% cheaper
- Shopify storefront on brand system
- OTC catalog, up to 50 SKUs
- Basic subscriptions (30/60/90-day)
- HSA/FSA checkout
- Product schema + Merchant Center feed
- 5–7 week launch
Most Popular
Most Popular
Rx + Subscriptions
$10,900starting
Market: $22,000 – $45,00050–75% cheaper
- Everything in OTC Starter
- Rx / OTC split with provider gating
- Provider-signed kits (basic EHR link)
- Advanced subscriptions (swap, upsells)
- HIPAA-aware analytics + BAA scope
- 8–10 week launch
DSO & Enterprise
Custom Headless
$19,900starting
Market: $40,000 – $80,00050–75% cheaper
- Everything in Rx + Subscriptions
- Headless Shopify or custom storefront
- Full EHR + inventory-per-location
- Patient portal for orders & scripts
- Retention & revenue dashboard
- 12–16 week launch
Anonymized case study
3-location aesthetic derm group · 180-day storefront.
Names and product line omitted under NDA. Numbers verified against Shopify Reports and Google Merchant Center.
Verified
+2.4×
Product revenue
vs. 6 months in-office only
Verified
63%
Sub retention @ 90d
across all skip/pause users
Verified
38%
Cart-to-order rate
OTC checkout, mobile
Verified
96
Median Lighthouse
across PDPs & PLPs
Monthly product revenue
Pre-launch → Month 6
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Pre-launch Post-launch Client anonymized
"Our in-office dispensary was doing $18k / month. Six months after launching the storefront — with Rx gated properly and post-Mohs kits on subscription — we crossed $43k / month online alone, and 63% of subscribers were still active at 90 days."
AM
Dr. Ana Morales
Founder, 3-location aesthetic dermatology group
Frequently asked
Storefront questions, answered directly.
Yes — Rx products are gated behind provider verification and an active patient record. The catalog splits into OTC (open checkout) and Rx (requires provider approval + patient ID match). We wire the flow to your EHR or a lightweight patient portal, so scripts never ship to unauthorized buyers.
Your dispensary revenue deserves better than a stock template.
We take a limited number of dermatology e-commerce projects each quarter. If Rx gating, subscriptions, and HIPAA-aware analytics matter to your practice, let's map the storefront before you pick a platform.
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