Every click, a booked visit.
Google Ads and PPC management for dermatology practices — Search, LSA, YouTube, and Performance Max campaigns scoped to cost-per-booked-visit, not vanity clicks. HIPAA-safe tracking, service-line P&L reporting.
- 0%Lower CPBV
- 4.2×Consult calls
- 0%Wasted spend cut
- HIPAASafe tracking
- 726Clicks/mo
- 80Leads/mo
- $6Avg CPC
Six campaign engines. One booked-visit target.
Every campaign type is scoped to a service line and a monthly cost-per-booked-visit ceiling. Nothing runs on autopilot without a P&L attached.
Google Search Ads
High-intent keyword campaigns — 'dermatologist near me', 'acne specialist', 'Mohs surgery' — routed to service-specific landing pages, not the homepage.
Local Service Ads (LSA)
Google-guaranteed lead flow with pay-per-lead pricing and dispute credits. We manage verification, badges, and lead review.
YouTube & Video Ads
Provider intros, procedure explainers, and remarketing videos that keep your practice top-of-mind at the consideration stage.
Performance Max
Automated placements across Search, Display, YouTube, and Gmail — tuned with first-party conversion data, not vanity signals.
Remarketing & RLSA
Bring back the 92% who bounce without booking — segmented by service line, page depth, and consult intent.
Conversion Tracking & Attribution
Call tracking, form attribution, and offline conversion imports so booked visits — not clicks — drive bidding.
Measured outcomes
Six ways dermatology practices burn PPC budget.
We audit for these before we ever touch a bid. On average we recover 62% of wasted spend in the first 30 days — before adding a single new campaign.
- 01Bidding on your own brand terms when organic already ranks #1
- 02Broad-match keywords burning budget on 'skin care jobs' or 'DIY acne'
- 03Sending all clicks to the homepage instead of service pages
- 04No negative keyword list — competitors and job-seekers eating budget
- 05Conversion tracking based on 'clicks to contact page' instead of booked visits
- 06Remarketing lists that never expire — chasing patients who already booked
Built for every dermatology model.
Solo, multi-location, pediatric, or Mohs — every campaign strategy is scoped to your provider capacity and service-line margin.
Solo Dermatologists
Tight budget, high per-patient value — campaigns scoped to your top 2 service lines, not everything.
Multi-location Clinics
Location-level P&L, geo-bid modifiers, and per-clinic budget governance from one account.
Pediatric Dermatology
Parent-decision funnels, dayparting around school hours, and family-friendly ad creative.
Mohs & Surgical Dermatology
Referral-supplement campaigns, insurance-verified intake, and premium-CPC service lines managed on margin, not clicks.
Every service line. Every intent. Every booked visit.
Each medical service gets its own campaign, landing page, and cost-per-booked-visit target — no lumped "practice" budget.
- Acne Treatment
- Eczema Treatment
- Psoriasis Treatment
- Skin Infection Treatment
- Skin Allergy Treatment
- Skin Cancer Screening & Treatment
- Mole Evaluation & Medically Necessary Removal
- Cyst & Lipoma Removal
- Wart Removal
- Nail Disorder Treatment
- Hair Loss Diagnosis & Medical Treatment
- Scalp Disorder Treatment
- Rosacea Treatment
- Hyperpigmentation & Melasma Treatment (medical indication)
- Scar Treatment (injury, surgery, disease)
- Burn Scar Treatment
- Vitiligo Treatment
- Skin Biopsy & Diagnostic Procedures
A 90-day PPC launch. Compounding after.
Transparent milestones tied to booked visits and P&L — no black-box dashboards.
- Phase 01
Account audit & baseline
Historical spend teardown, wasted-spend map, keyword and geo gap analysis, and a monthly cost-per-booked-visit target per service line.
- Phase 02
Tracking & landing pages
Conversion tracking rebuild — calls, forms, offline imports — and service-specific landing pages engineered for booking, not browsing.
- Phase 03
Campaigns live
Search, LSA, Performance Max, and remarketing launched in staged rollout — each pod capped at a cost-per-booked-visit ceiling.
- Phase 04
Optimize & scale
Weekly bid, budget, and creative iteration. Monthly executive P&L. Losing pods cut, winning pods scaled — no defensive reporting.
A dermatology PPC partner — not a generic Google Ads shop.
P&L, not clicks
Every campaign ties back to booked visits, service-line revenue, and cost per booked visit — reviewed monthly on one page.
HIPAA-safe pixels
BAA-covered call tracking, PHI-scrubbed forms, and remarketing lists built without patient data. Audited before we touch.
Capacity-aware bidding
Bids throttle when your calendar fills — we don't push clicks past what your providers can see next week.
Service-line campaigns
One campaign per service line — acne, Mohs, cosmetic — each with its own CPBV target. No lumped 'practice' budgets.
Landing pages included
Every campaign ships with a matched, conversion-tested landing page — not a click routed to your homepage.
Cut what doesn't work
Every campaign has a monthly cost-per-booked-visit ceiling. Miss two months, budget rotates — no defensive reporting.
Answers dermatology owners ask first.
Depends on service mix and geography — for most single-location practices we start at $3,500–$7,500/month in media spend to hit a statistically meaningful cost-per-booked-visit read within 60 days. Multi-location or cosmetic-heavy practices scale higher. We publish the target CPBV before you commit — no vague 'depends on your goals' answers.
Yes. We configure conversion tracking so no PHI ever hits Google — call tracking runs through BAA-covered platforms, forms scrub sensitive fields before firing pixels, and remarketing lists are built from non-PHI page signals only. We audit any existing pixel or GTM setup before we touch it.
Yes — LSA is often the first channel we launch for local dermatology. We handle Google verification, badge maintenance, lead review, and dispute filing for non-qualified leads (which you shouldn't be paying for).
Search and LSA typically show booked-visit signal within 21–30 days. Performance Max needs 4–6 weeks to exit the learning phase. Every month we ship a P&L-formatted report — no black-box dashboards, no cherry-picked screenshots.
Yes — Google Ads without a matched landing page is wasted spend. Every campaign gets a service-specific landing page with a booking-first layout, HIPAA-safe form, and CRO iteration built into the retainer.
Every campaign has a monthly cost-per-booked-visit ceiling agreed upfront. Miss it two months in a row without a clear seasonality reason and the budget rotates into a campaign that's hitting target — no defensive reporting, no sunk-cost pitches.
See exactly where your ad spend is leaking — in 48 hours.
Wasted-spend teardown, keyword and geo gap analysis, landing page audit, and a prioritized 90-day PPC plan mapped to your service-line P&L. Free, no pitch deck.
