Inboxes that fill your appointment book.
HIPAA-safe email marketing for dermatology practices — welcome series, PMS-triggered recall automation, seasonal education, and aesthetic reactivation. Every campaign reported on booked visits, not vanity opens.
- 0%Average open rate
- 8.6%Click-through rate
- 3.4xRecall-to-booking lift
- 0%HIPAA-safe copy review
- Your winter skin plan — a note from Dr. Chen58%
Seasonal · Education
- Time for your 6-month skin check, Priya64%
Recall · Automated
Trusted by 50+ dermatology practices
- SPF · Verified
- DKIM · Verified
- DMARC · Verified
- CAN-SPAM
Five automated flows that run your practice email.
Triggered from your PMS/EHR — welcome, recall, education, aesthetic offers, and reporting. Nothing is manual.
- STEP 01
Welcome & onboarding
5-email new-patient series — what to expect, how to prep, insurance FAQs, and easy rebooking links.
- STEP 02
Recall & re-engagement
6 / 12-month skin-check reminders auto-triggered from your PMS — booked-appointment attribution baked in.
- STEP 03
Education & seasonal
Acne in summer, eczema in winter, sunscreen in May — a 12-month editorial calendar tuned to your service lines.
- STEP 04
Aesthetic & add-on offers
Consent-based upsells for cosmetic services — Botox loyalty, laser series, medical-grade skincare.
- STEP 05
Report on booked visits
Every campaign scored on appointments booked and revenue — not just opens and clicks.
- ModMed / EMA
- Nextech
- DrChrono
- athenahealth
- Klaviyo
- HubSpot
- Mailchimp
- Zapier
A complete email marketing stack — one monthly retainer.
Strategy & 12-month calendar
Audience mapping, list-health audit, service-line editorial calendar, and campaign KPIs aligned to booked appointments.
Segmented list architecture
New patient, active, lapsed 6-mo, lapsed 12-mo, aesthetic, medical-only — with HIPAA-safe tagging and consent tracking.
Custom-designed templates
Responsive HTML templates on your brand — accessible color contrast, dark-mode-safe, and clean plain-text fallback.
Automated flows & triggers
Welcome, recall, birthday, post-visit, and aesthetic reactivation — triggered from your PMS/EHR via API or Zapier.
Deliverability & authentication
SPF, DKIM, DMARC setup, warm-up, list hygiene, and sender-reputation monitoring — inboxes reached, not spam folders.
Analytics & booked-visit attribution
Opens, clicks, unsubscribes plus PMS-linked appointment attribution — monthly reporting scoped to revenue.
From spam folder to primary inbox.
SPF, DKIM, and DMARC authentication, sender warm-up, quarterly list-hygiene sweeps, and reputation monitoring via Google Postmaster + Microsoft SNDS.
- SPF · DKIM · DMARC verified in first 7 days
- Sender warm-up plan for platform migrations
- List-hygiene sweep every 90 days
- Weekly bounce & complaint monitoring
A subject line is a booking or a swipe-away.
Two words change everything.
Why B wins: First-name personalization + benefit-forward framing.
Every send, on-brand — every time.
Custom-designed, responsive templates with accessible contrast and dark-mode-safe rendering.
- Series · 1 of 5Welcome to the practice, Jamie
Here's what to expect at your first visit — and 3 things to bring that make derm appointments easier.
Book nowWelcomeSeries · 1 of 5 - Auto · PMS-triggeredTime for your 6-month skin check
It's been 5 months since we last saw you. Skin checks catch 95% of concerns early — rebook in 2 taps.
Book nowRecallAuto · PMS-triggered - Editorial · WinterWinter skin, sorted — a note from Dr. Chen
Cold air, hot showers, and heaters strip your barrier. Here's the 5-step routine our providers recommend.
Book nowSeasonalEditorial · Winter
From 12% opens to 42% — see the compounding effect.
Drag the slider to move opens from a typical baseline to a managed 42% — booked visits and revenue move with it.
Real dermatology practices. Measured results.
"Recall emails alone paid for the retainer in the first month. Our 6-month skin-check bookings tripled and the copy actually sounds like our practice."
Dr. E. Park, MDSolo Dermatologist · Seattle, WA"One brand, seven locations, one email calendar. HIPAA-safe segmentation was the piece we could never get right on our own."
Marketing DirectorMulti-location group · 7 clinics · Texas"Deliverability went from 82% to 98% inbox in six weeks. Attribution to booked visits finally makes our email spend defensible to the partners."
Practice ManagerMohs & Surgical Derm · Boston
Every dermatology practice model.
Solo Dermatologists
Provider-voice newsletters that keep your chair full — welcome, reactivation, and post-visit follow-ups on one calendar.
Multi-location Clinics
Per-location sends with shared brand templates — one dashboard, unified analytics, HIPAA-safe segmentation.
Pediatric Dermatology
Parent-first education flows — eczema seasons, back-to-school checks, and gentle recall reminders.
Mohs & Surgical Dermatology
Pre-op prep, post-op healing check-ins, and skin-cancer-screening cadence — timed to clinical milestones.
- Solo Dermatologists
- Multi-location Dermatology Clinics
- Pediatric Dermatology
- Mohs & Surgical Dermatology
Email flows tuned to every service line.
Each service line gets its own consent-safe education cadence, recall interval, and reactivation copy.
- Acne Treatment
- Eczema Treatment
- Psoriasis Treatment
- Skin Infection Treatment
- Skin Allergy Treatment
- Skin Cancer Screening & Treatment
- Mole Evaluation & Medically Necessary Removal
- Cyst & Lipoma Removal
- Wart Removal
- Nail Disorder Treatment
- Hair Loss Diagnosis & Medical Treatment
- Scalp Disorder Treatment
- Rosacea Treatment
- Hyperpigmentation & Melasma Treatment (medical indication)
- Scar Treatment (injury, surgery, disease)
- Burn Scar Treatment
- Vitiligo Treatment
- Skin Biopsy & Diagnostic Procedures
Questions dermatology practices ask before signing.
Yes — with strict rules. We never include PHI in email content, subject lines, or tracking parameters. Segmentation uses non-PHI tags (interest, campaign, consent status), consent is explicit at the point of visit or web form, and every send goes through a compliance review checklist. When protected data must move (e.g. appointment links tied to a chart), we route users to your secure patient portal instead of exposing anything in-mail.
Turn your patient list into your #1 booking channel.
Free 30-minute email audit — deliverability check, list-health report, and a 90-day recall automation plan. No pressure, no obligation.